The genre of music I chose is mostly listened to by young
black, afro-Caribbean. It also attracts other ethnicities just not as much as
the former. Hip hop as a music genre is looked down upon by older people making
it less likely for people advanced in age to be the targeted audience. My product
has therefore showed that it is aimed at this social group and status as the
main images represent and consist of young individual mainly from the stated
ethnic group. A dozen of artiste from this genre rap about money and fame and this
makes it more appealing to people in the lower classes because they are usually
the ones that fancy that kind of lifestyle and will want to hear things that motivates
them to aim higher. The font choice for the headings in my product represents
this as graffiti is often embraced in the urban areas of a city where lower
class and some middle classes are located. This will initiate a sense of
familiarity and recognition for this social group.
In relation to Maslow’s Hierarchy theory, my product has
been able to show people from the self-esteem category as I have clearly
included brands and other materialistic things that are desired by people in
this social group. For example across the front cover, contents page and double
page spread, the models are wearing designer brands such as Ray Bans, Doc.
Martens and Beats headphones. Such items are often related to unemployed
students that are attracted to materialistic items therefore highlighting how my
product has been able to represent particular social groups. In addition to
this I have placed a low price on the front cover which shows that it is accessible
by most people as it is affordable. Therefore my product has highlighted how
this particular social groups has been represented.
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