Tuesday 10 December 2013

PLANNING: Treatment


Treatment

I have decided to name my Urban/Hip-Hop/ R&b magazine ‘ALPHA’. This is because this word defines dominance and power which briefly sums the characteristics of these collaborations of genre of music.

The front cover of the magazine would have a main image which would also be used as the background. The main image on the front cover would be of a celebrity, as the cover storey image, who is well known within that industry of music to enhance the sense surveillance and aspiration as it provides further interest for the target audience. The celebrities would have an aggressive look which conforms to the aggressive nature of this music, and the women would models would also look aggressive with a sexualised element to it. This image would be taken as a mid or close up which will engage with the audience in a way that they will feel equal to the individuals in the magazine. I would prefer for the front cover to also consist of sub stories images to illustrate the sub stories in an interactive way. Anchorage text will accompany these sub images which gives clarity and understanding as well as pull quotes. I will also include a strapline across the top of the magazine.

 My product will have a similar colour scheme of contradicting colours like reds and pinks, blacks, white with gold, throughout the front cover, contents page and double page spread as seen in the other Hip-Hop magazines. This is because these colours are shown to be able to attract the audience and focus their attention to the magazine.  I will use large and bold font such as Sans Serif text or something similar for the headlines and the title of the magazine, with red or black coloured font. The text will be about the celebrity on the front cover and other lead lines within the magazine. 

 The price of the magazine would be relatively inexpensive so that my target audience would be able to afford it. This would be placed on the front cover as well as a barcode.